Series C · Data Room
Cohort Retention
Analysis
1.6M paying subscribers  ·  5 language markets  ·  15 months of cohort data  ·  6 retention metrics
Haryanvi · Rajasthani · Bhojpuri · Gujarati   |   Data as of 22 Apr 2026
M0 Retention Growth
24%→56%
Subscribers staying past their first paid month more than doubled.
M3+ Retention Floor
13%→22%
From month 3 onwards, retention plateaus and holds.
Monthly Renewal
55%→73%
55% renew at M+1, 73% renew at M+5. Churn drops with every cycle.
Primary Metric
Subscriber App Open Retention
7 cohorts overlaid (Jan 2025 → Feb 2026). Every curve drops from Trial, then flattens into a steady-state plateau from M3 onwards. Green zone marks the 18–22% floor.
Detailed Data
All 6 Retention Metrics
Select a metric and market below. Each table shows cohort-by-cohort retention with colour-coded cells.
Market
Display
Scale
≥95%
80%
65%
50%
40%
30%
20%
12%
5%
<5%
Source: STAGE internal analytics · Cohort Analysis sheet · Data pulled 14 Apr 2026. Metric definition shown above each table. For Paying Retention metrics, gold-bordered cells indicate data within 90-day maturity window (final values typically higher).
Key Takeaways
Insights to Remember
01
We have cracked Retention
M0 retention went from 24% to 56%. The M3+ floor rose from 13% to 22%. This holds across all four language markets and has been observed for 14+ months. Subscribers who stay past month 3 have found their content home.
02
Peak is yet to come
The current retention numbers only show outcomes of our experiments over the last 12 months — the full blown execution will unfold over the next 6 months.
Targets: M0 — 70%  ·  M3 — 45%
03
Churn decelerates every cycle
Monthly plan renewal rates climb from 55% at M+1 to 73% at M+5. The longer subscribers stay, the less likely they are to leave. The business is building a durable, compounding subscriber base.